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Which Social Media Platform Is Better For Branding ?

1. Facebook 

It shouldn’t come as a huge surprise that Facebook is number one on our list of the top 10 social media sites for business. With 2.41 billion daily active users, Facebook is the most widely used social platform.
Whether your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook ads should (and more than likely will) make a notable difference in reaching your goals when used properly. The algorithms have change so please read the changes that have been made it was a complete game changer to the advertising agencies making the price of ads go up.
   
2. Instagram
So Instagram has all of the same paid benefits of Facebook, but Instagram also has its own set of organic benefits the branded content tools that allows for you to get insight into your community. 

When we use the term “organic,” we mean functions you can perform or results you can achieve without directly paying for them in advertising dollars. Instagram with the tools and capabilities is the reason why its our favorite on the list with Story interactions, link in bio, the colorful well branded highlights, nd our favorite of course the community with not so much going on and clutter making it hard to navigate the platform. 

On Facebook, you have to pay for advertising campaigns to grow your followers and increase the reach of your page and posts. On Instagram, you can grow your followers organically and therefore grow the reach of your profile and posts organically as well!


This makes Instagram a great option for both businesses with and without an advertising budget.

3. Twitter


Establishes a Twitter presence its very important you do in order to get the most out of your social media marketing, consumers can act as brand ambassadors.  Businesses can monitor competitors  much easier on this user platform by # and key word search. Twitter is a brand builder and marketing multiplier for businesses when used correctly. Take advantage of its easy going approach to its algorithms making it wanted the most use SMM platforms for ad agency.



Use Twitter to Monitor Competitors



Twitter lets you hear what other people are saying. Using Twitter Search, you can find out what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and the competition.
If you're on Twitter, chances are your competitors are too. They are keeping tabs on you, just like you should be on them. Create a strategy behind your tweets, rather than blindly tweeting.

Engaging With Customers on Twitter

Posting information about your products and/or services is the obvious use. Twitter also gives you another channel for sentiment analysis—gathering social sentiments (information on consumer feelings and consumer conversations about your products or services) and then analyzing the sentiments for themes.
The themes you identify might be suggestions for improvement or give you insights into favorite products and why customers like them. These are all nuggets of information you can use to make your business more successful


4. LinkedIn 

  1. The Benefits of LinkedIn is astronomical !!  Keep in mind that LinkedIn marketing seo tools are really great along with there Lead Generation – LinkedIn opens the doors for networking and a flood of potential clients. Keep your company page up to date with relevant information and be a resource to your connections and followers. Branding yourself as the subject expert on your services will help them think of you when they need you.
  2. Increased Exposure – Having a LinkedIn Company Page is a great way to gain attention for your business. The page has the potential to show up when people search for you in Google, as well as showing up for searches within LinkedIn.

  3. Higher Level Of Credibility – LinkedIn is a great place to showcase your business products & services and gain trust amongst customers/prospects. One feature that helps is the “Recommendations” feature. The more recommendations you have from past customers and clients, the more of an opportunity you have to generate more leads and sales.
  4. Show Off Your Accomplishments – Another way to build up trust with potential customers and clients is to display your achievements. This will help give everyone an overview of exactly what you have to offer.
  5. Filtered Search Results – Generating sales effectively means reaching your customers effectively. LinkedIn makes this easy by offering a thorough group of search options that you can use to hone in on your target demographics.
  6. Quality Business Connections – The most important benefit of LinkedIn is the fact that it is populated almost entirely by forward-thinking professionals such as yourself who are also looking for ways to grow their businesses. This creates a unique culture of individuals who, in representing their respective companies, make business easier for everybody.
  7. The connections that you make on LinkedIn are noticeably more effective than those on other social media networks. Here’s to your success!
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Author: Jay
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Location: Philadelphia, PA, USA

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